Search Engine Optimisation

Search engine optimisation, or SEO, is one of the most widely discussed and used forms of online marketing. While not an exact science, due to the secretive nature of search engines when dealing with their search algorithms, there are certain processes and best practices that can be followed in order to help ensure that you enjoy top search rankings and the potential traffic that this brings with it.

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Pay Per Click Marketing

There are many ways in which you can market a website online; one of the fastest ways to develop a string of highly targeted visitors is through the use of Pay Per Click, or PPC, marketing. Google offers the biggest PPC opportunities and by buying advertisements through the Adwords program it is possible to have your brief ad displayed at the very top of search results, above the natural, organic search results.

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