This is default featured slide 1 title
This is default featured slide 2 title
This is default featured slide 3 title
This is default featured slide 4 title
This is default featured slide 5 title

Questions to Ask Before Hiring a Digital Marketing Expert

Digital Marketing

According to Statista, as of first quarter 2020, about 904 million people have access to the internet in China. And as of March 2020, 710.3 million people in China had purchased goods online. That’s a massive market!

So you are on the right path if you have decided to hire a China digital marketing agency in London to penetrate the Chinese market. But remember that not all digital marketing agencies will give you value for money. If you hire the wrong agency, it may spell doom for your business. Therefore, you need to do due diligence to find the right agency.

Below are some questions you must ask to find the right agency perfect for your needs.

How will the agency communicate?

Most digital marketing experts will try to create a good first impression. In some cases that may be to mislead. Unfortunately, only with time, it is possible to identify them. But one thing that can be done at the start is being clear about how the agency will be updating you on their activities.

Does the agency prefer email or other written modes of communication while you prefer phone calls or in-person meetings? That can be discussed ahead of time and sorted out. Will you be in touch with the project lead or the person managing your WeChat account? The project lead is in a position to explain things better as he or she can see the whole picture.

At the same time, the agency’s social media specialist should be able to tell why certain pictures and posts are better for getting likes than others.

The agency should believe that working together makes the dream work. Each individual should be able to fulfill their responsibilities to provide clients with results that will have a positive impact on their business. The agency should provide a contact person who can answer all questions or take you to the people who can.

Who all will be working on the project?

The best thing about hiring a China digital marketing agency in London is that they have thorough knowledge about digital marketing in China and can meet a client’s needs.

In this digital age, it is necessary to optimize your website for mobile devices. Also, your website needs to be visible in search results on Baidu, China’s search engine. So, besides a web developer, you will also need to work with an SEO expert.

The best agencies have all experts under one roof.

How will competitive edge be provided?

A competent digital marketing expert will want to understand your target audience. A restaurant looking for marketing help may benefit if local customers or tourists are targeted. For a B2C car renting business, an easy to use mobile application that provides good user experience may be required.

It should be an agency’s responsibility to become experts in your industry and find out what your competitors lack vis-a-vis what you can deliver. A digital marketing expert should analyze a client’s strengths and weaknesses and then devise a plan to make them stand apart from the crowd.

What about security?

Besides all that a digital marketing agency provides, they should also provide all the necessary security services crucial to an online existence. If you are hiring an agency, they should be able to conduct a full risk analysis and test your website for any vulnerabilities. Up-to-date software, SSL encryption, etc are required to make your website as secure as possible from hackers.

When will results be visible?

First of all the products or services being offered by a company need to produce perfect solutions for customers. This is very important. If customers are looking for total solutions to their problems and a company’s products or services are providing half baked solutions, then that may not work.

Second of all, marketing can make or break a company. Some things associated with digital marketing take time to show the results. But the wait shouldn’t be too long. Companies should ask for regular reports. Be sure to ask the agency whether they track use Baidu’s own analytics platform or any other analytics tools to keep a track of performance.

Do you have any questions about China digital marketing agency in London?

The Right Tips For Choosing SEO Firm In Houston

SEO Firm in Houston

If you are struggling to hire a professional SEO firm in Houston to promote your website, then below mention tips can help you.

The first and foremost question to decide is, how SEO service can benefit your business, and which type of service you need first?

Knowing the basic knowledge of SEO through videos and tutorials is the first step towards your success.

Know The Warning Signs

It is incredibly important to know the alarming signs of SEO firm when you are trying to choose for your brand. They use some tactics and services to try to convince you. The benefits might look the best for your brand if you don’t know SEO, which might turn to empty promises.

One of the major red flags is black hat SEO tactics. Black hat SEO includes buying links from other sites, keyword stuffing, inadequate or irrelevant content, to improve your page rankings. However, these bad tactics can result in Google’s penalties, and by the time you are aware of these black hat SEO, you already had made the payment to these consultancies.

Get References From Others

Before being drawn into a contract with a Houston SEO Firm, you should read about their views from real people and peers. Searching in Google about “the best SEO consultant in Houston” isn’t the right way to find a good consultancy. Even though you may see their rank is high in SERP, that doesn’t mean they care the same for their clients.

It is better to speak with other people who have worked with this consultant to improve their inbound strategies. You may also try to find more about them from third-party vendors.

Have KPIs In Mind

KPIs or the key performance indicators will help you determine whether an SEO firm is genuinely trying to improve your inbound marketing strategies. Check with your consultant regularly to ensure that these KPIs are improving.

While choosing for any professional SEO services, keep the specific goals to achieve for your business in mind. Speak with the SEO Firm and consider which KPIs will meet your goals to gain more traffic. Some critical KPIs are the number of organic sessions you have, search engine rankings for specific keywords, conversion rate, phone calls, etc. before selecting any SEO consultant.

Ask For Sample Work

Asking for samples from SEO Firm in Houston is a great way to determine if the consultancy is a good fit for you. Ask them if the consultancy has worked with other brands like yours and discuss the results they achieved. Check the work quality on their website. Do they write good and quality content? Is their website easy to navigate? But note that there are a few SEO firms who take care of their clients more than their site.

Visit SEO Company

Before booking any SEO firm over the phone, it is better to visit them in person. So get to know the people involved to work for your website traffic. That way, you will get a feel for the people involved.

Both of you need to understand and relate to one another about the work get-go. Moreover, meeting each person in person is where the firm will discuss some of their tactics with you. It will also guide you about their attitude towards you and your business.

Be Clear About Your Budget

Before investing or merely meeting the SEO agency, consider your budget. We all agree that the budget is the most crucial factor before selecting an SEO firm in Houston. A local service campaign may cost you a couple of dollars, whereas the competitive national product can cost thousands of dollars.

Inquire about the SEO packages that fall into your budget and remember the risk associated with low-cost SEO firms. Because if you don’t follow Google guidelines, they might damage your brand’s reputation and ensure penalities.

Everything You Need to Know About Weibo Advertising

If you are keen to grab the due market share as regards the Chinese market, then you should opt for Weibo advertising (adstochina.westwin.com/weibo-advertising). Practically, this is a wise method to promote your products or services within China, and more businesses are coming forward to use this promotional method. Weibo is one of the prevalently used social platforms, and millions of people participate daily. For this reason, by going for advertising via Weibo, companies will be able to make their brand name all the rage. For proper planning and implementation, it is advisable to get in touch with an established SEO agency, which has hands-on experience in the digital marketing arena of China.

All You Need to Know About Weibo Advertising

Internet shopping had become a commonplace matter for quite some time now, and this dependence has all the more increased these days because of the recent virus attack. Because of this new penchant of the present population, the traditional methods of advertising have become secondary. Only by performing internet-based marketing methods, businesses will be able to make their activities successful. In this context, search engine optimization and search engine marketing have become vital. However, SEO and SEM practices are different in countries like China. In China, one will have to do these tasks by considering the algorithms of the major search engines and the main social media platforms that are prevalent in the country. Here, Weibo is one of the key social media platforms, and millions of Chinese people use this for effective micro-blogging. Hence, Weibo advertising is a sure way to achieve success as far as digital marketing in China is concerned.

Millions of people use Weibo is not a hyperbolic statement; a rough estimation points out that this social platform enjoys round about 13 million visits monthly. This figure is indeed staggering, and pragmatically, there will be a high increase in the traffic to the site. Accordingly, this will result in an augmented conversion rate. Remember, the conversion rate is in proportion to the website traffic.

The possibility of increased viewership is all the more possible when the ad material is in the video format. There is a natural propensity as regards viewing videos. Weibo advertising is the best bet for video promotional activities. Millions of people view videos that come in Weibo, and hence, your brand name will be spread far and wide across the country.

Yet another striking thing to note is that as far as the overall Weibo traffic is concerned, approximately 90% come through the mobile devices. The essence is that the Chinese people use Weibo even when they are on the move or outside their homes. Hence, your ad material will have a vast audience, and the brand name will reach every corner of the country when you opt for Weibo advertising.

The estimation also highlights that the number of posts in Weibo is very high, and it comes approximately to 64,000 per minute. Hence, when you put a text ad, then that will also have a great impact as far as the site traffic is concerned.

Weibo advertising – Hire a Proficient SEO Company

The competency of an experienced SEO company is a must to make your advertising through Weibo successful. You must check and make sure that the company has an impressive pool of talented professionals related to the entailed tasks. The SEO manager/executives must be qualified and must possess experience in the digital marketing arena of China. Besides, there must be gifted writers who are capable of penning down the related content using appropriate words. Both must know the working pattern of Weibo. From the past works, you can make out the experience and technical expertise of the company employees. They must have a track record as regards the tasks such as strategic content creation, content localization, copywriting, message broadcast, performing inventive marketing campaigns, etc. From the list of clientele, which all leading SEO agencies provide on their websites, you can assess the professional capacity of the company. If the company has served several clients in the past, for sure, you can do business with it without any doubt.

How Game Marketing Can Boost Your Brand?

Game marketing is often referred to as the “future of marketing,” but what exactly does that mean? How can game marketing boost your brand? It’s definitely not a marketing method to overlook, and it can make or break your advertising campaigns. From the fall of traditional marketing methods to higher consumer engagement potential, here are some things you need to know about video game marketing.

What is Game Marketing?

Video game marketing is a sector of advertising that benefits from the use of marketing campaigns inside of video games, directed at engaging gamers. Advertisements are embedded within or even at the forefront of certain video games, and this method of marketing is becoming more and more popular with modern businesses. Sometimes these advertisements can mean driving a virtual car that is for sale in the real world, or finding a branded drink that induces a power-up. In some–extremely profitable–cases, the advertisements aren’t just tolerated by gamers; they’re actually sought after. Certain ads become so popular with gamer crowds that entire YouTube channels are dedicated to pointing out these “Easter Eggs.”  

Failing Traditional Marketing Methods

Traditional advertisements, like TV and radio, just don’t pack the same punch they used to. Streaming services, like Netflix and Hulu, draw greater audiences each year, and consumers avoid all those commercials. Businesses aren’t achieving the same results that TV and radio once produced for advertising campaigns, which means it’s time to turn to other sources of marketing potential, such as game marketing if you want to boost your brand.

Many businesses have begun turning to video games for their marketing campaigns, and it’s proving more effective than many people thought. Consumers don’t want to sit through lengthy advertisements, and if you want to boost your brand you need to have modern solutions. TV and radio advertisements have grown less effective and more expensive at the same time that video game advertisements are becoming cheaper and more impactful. You can’t boost your business if you’re relying only on what worked in the past–savvy companies understand that video game marketing is the future of advertising.

Large Consumer Base

One reason why video game marketing is so lucrative is the large consumer base. Many businesspeople don’t realize the sheer volume of gamers out there, but it’s so extensive that, for many, gaming has become a source of competition and career. Games like Apex Legends from Battle Royale, which reached 25 million players only one week after launch, have an immense consumer base and could grant your business a ton of marketing value. If you want to give a huge boost to your business, you need to reach larger numbers of people than you could achieve with traditional advertisements, and video game marketing is a method that’s proven effective.

High-Quality Graphics & Interaction

Video games aren’t as simple as they once were, and now, often, they have highly realistic and interactive platforms for gamers to engage with. These now more in-depth engagements with consumers can promote brand-loyalty and form attachments with specific brands that use game marketing.

For example, this highly interactive age of video games and game marketing allows games like The Rocket League racing game to use real cars as product-placements that consumers can actually operate in the game. If a consumer uses your car to win big races, or if they think your car has the best power-ups, wouldn’t they be more likely to become attached to your product? Of course, because this interaction makes your product feel less like some abstract “thing” somebody wants them to buy, and more like a favorite, familiar “friend” they have a connection with.

Overall, video game marketing can do a lot to boost your brand, and it is becoming more necessary for successful marketing campaigns as traditional marketing methods, such as TV and radio, fall out of public favor, becoming ineffective. Game marketing reaches large audiences and engages consumers in a unique way, not found in traditional marketing campaigns. If you want to improve the results of business and get on the consumers’ radar, video game marketing is an essential method to consider for your advertisements.

Guide to Setting Up WeChat E-Commerce in China

Chinese multinational conglomerate Tencent launched WeChat messaging app in 2011 which soon grew to include many things-connecting users to gaming, ridesharing, shopping, and so on.

It is the most popular social platform in China with almost a billion users. According to We are Social-Hootsuite, WeChat penetration in China among 16 to 64-year-olds is 78%. That’s massive!

Offering a smooth solution to complete transactions within its app has made WeChat a great vehicle for eCommerce. But how can you set up WeChat e-Commerce? We share the steps below.

Setting up a WeChat Account

There are three types of WeChat accounts:

1. Subscription Accounts – Used for brand communication

2. Service Accounts – Most-suited for online shopping.

3. Enterprise Accounts (WeChat Work). Ideal for businesses for internal communication and office efficiency.

Setting Up WeChat Service Account

A WeChat Service account provides several high-end features including eCommerce, CRM, API integration, and customer service. The functions that it offers include:

● WeChat Pay

● WeChat Stores

● WeChat Mini-programs

● Geo-Location services

● Voice Recognition

● Multiple QR codes per account

Unlike Subscription accounts with which you can post once every day, with service accounts you can post only 4 times each month.

But the problem with subscription accounts is that subscribers have to go to a separate subscription folder to see the posts and there is no scope for push notifications.

Once you post using a WeChat Service Account, users are notified via push notifications in their chat list. They don’t have to go anywhere else to see the posts. As a result, though the posting frequency of service accounts is lower compared to subscription accounts, the visibility is higher.

Setting up a WeChat Store

A WeChat Store is basically an eCommerce platform, which means it will require a website and you will need to upload a catalog of products.

For WeChat eCommerce, you should set up a WeChat Store. A WeChat Store is set up within the WeChat app and can be accessed from the main menu of your account.

There are several types of online stores that are available. Some are free to set up while others require a subscription.

A WeChat store allows consumers to shop and pay within WeChat without the need to leave the app.

Integrating WeChat’s Payment Systems

WeChat’s payment Systems such as WeChat Wallet make it easy for users to make payments without requiring them to use their credit cards. Also, they don’t need to go to another app to make payments and can do so within the WeChat app.

WeChat Pay

According to China Internet Watch, WeChat Pay is used by more than 50 million businesses in China.

This payment solution appears in the ‘WeChat Wallet’ section of WeChat. Using WeChat Pay, users can complete payment procedures quickly and easily.

If you connect your company’s bank account with your WeChat Store, then users will be able to use WeChat Pay to make payments to that account.

WeChat also allows cross-border settlements. Customers in China can make payments for products purchased from overseas businesses in Chinese currency (CNY). After payment is made, WeChat Pay transfers the amount in foreign currency to the bank account of the merchant involved in the settlement.

Creating a WeChat Mini Program

Create a WeChat Mini program for your business.

WeChat Mini programs are scaled-down versions of apps within the WeChat app. These sub-apps take considerably less space and users can access them to buy products without the need to install these apps or leave the WeChat app.

WeChat Mini programs have been taking the China eCommerce industry by storm. Last year transactions worth more than 800 billion CNY (the US $115 billion) were completed using WeChat Mini programs.

The reason why WeChat Mini programs are so successful is that, from a user’s perspective, they are easy to navigate, can be used intuitively, has advanced eCommerce features, and integrates with WeChat core features like chats and WeChat Pay. Also, users can access other sub-apps from one place within the WeChat app.

Conclusion

The China eCommerce market is by far the largest in the world. You need to set up WeChat e-Commerce and tap into this huge market. Do it yourself or take the help of a Chinese digital marketing agency. The choice is yours. Do you’ve any questions?