Social Media Marketing

The way in which we use the Internet has undergone some dramatic changes in recent times with more and more people using the web to interact socially with others. This has seen the rise, meteoric in some cases, of social networking and other social media websites. The likes of Facebook and Twitter, YouTube and Flickr, have enjoyed incredible success and the massive number of people that use these sites makes them a viable avenue for marketing your own business or website.

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Search Engine Optimisation

Search engine optimisation, or SEO, is one of the most widely discussed and used forms of online marketing. While not an exact science, due to the secretive nature of search engines when dealing with their search algorithms, there are certain processes and best practices that can be followed in order to help ensure that you enjoy top search rankings and the potential traffic that this brings with it.

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Pay Per Click Marketing

There are many ways in which you can market a website online; one of the fastest ways to develop a string of highly targeted visitors is through the use of Pay Per Click, or PPC, marketing. Google offers the biggest PPC opportunities and by buying advertisements through the Adwords program it is possible to have your brief ad displayed at the very top of search results, above the natural, organic search results.

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